California Study: Vending Machine Healthy Options Outsell Junk Food
Rick Nauret | November 30, 2015
The campus-based study found that when given the choice between cookies, chips, and candy bars verse nuts, trail mix, and air-popped snacks, consumers went healthy.The study is believed to be the first of its kind on an American college campus.
As part of the UC Global Food Initiative, the University of California has compiled case studies of how research done at UC campuses, including UCLA’s vending machine study, has contributed to food and agriculture policy.
Among those case studies cited is the study that was done by members of UCLA’s Healthy Campus Initiative in collaboration with UCLA’s Housing and Hospitality Services.
Researchers planned, implemented, and evaluated a pilot vending machine program aimed at encouraging customers to choose healthier items over conventional snack items without compromising the financial viability of the machines.
“What we aimed to do was methodologically identify healthier products and encourage customers to choose them, all without compromising the machines’ financial performance,” said Joe Viana, a doctoral student at the UCLA Fielding School of Public Health who conducted the study…